The Syracuse BizBuzz Social Media Conference is a gathering of newbies, dabblers, users, and power users who are interested in what’s possible, what’s working, what’s now and what’s next in the business use of social media. It isn’t just about the tools. There is more to social media than tools like Facebook, Twitter, and LinkedIn. There’s all the “stuff” that goes into deciding which tool(s) to use to help achieve your strategic marketing and business goals.